With Livewire Mobile’s managed services, our customers are able to offer a personalized mobile identity to their subscribers, focus on their core competencies and rest assured these services are managed, monitored and marketed to meet their unique needs. From subscriber storefronts, service delivery platform, systems integration, monitoring and operations, content sourcing and management, and service marketing, Livewire Mobile completely owns all aspects of the Mobile Internet experience. With years of delivering world-class carrier-grade solutions, our comprehensive approach to successful service delivery and management accelerates ROI and give our customers the flexibility and scalability needed to capture and hold onto a growing audience. Our customers trust us to deliver – you can too.

Application and Portal Design

Livewire Mobile pulls together all the components of the complex digital media world to provide a unified, personalized and cohesive experience for the end user. By managing full-track music, ringbacks, ringtones, music videos, games, applications, widgets editorial and information services, chat and more, we build best-of-breed products that deliver results.

Our flexible solution delivers a complete range of media products across a wide range of devices with end-to-end support for our customers and content partners. Products are collaboratively scoped, developed and designed for a wide variety of devices and operating systems.

Key Features

• Multimedia Content Portals – Our solution transforms multiple content offerings from a multitude of providers into rich and integrated content portals over both online (Web) and mobile (WAP/Rich Client) channels. Through this unified cross content experience, digital consumers can easily discover, purchase and download new content.
• Smart Recommendations – Leverage robust multi-content recommendations logic and integration across multiple profile databases to personalize the presentation of content offerings to users
• Social Media integration – All of our sites can be fully integrated into social media to drive viral recommendation and content awareness
• Multimedia Bundles – Drive sales and maximize cross-sell opportunities across content types. Our solution allows bundling of content of the same type, or the bundling of any combination of content types.
• Promotional Pricing – On-demand and flexible configuration of pricing by individual content, content collection, content provider, and artist, allowing such promotions to target specific consumer segments.
• Subscriptions – Variety of subscription models supported including recurring subscription bundles as well as all you can eat (AYCE) access to the multi content catalog.
• Campaign Management – Our solution supports robust campaign management capabilities to present specialized promotions on separate and concurrent portals across both mobile and online channels, targeting specific consumer segments or sets of users.
• Micro Content Sites – Quickly and easily roll out micro-sites that focus on specific themes and promotions over both online (Web) and mobile (smartphone apps, WAP) channels.

Content and Publishing Services

At Livewire Mobile, we recognize that our success is based on your success. That’s why we’re committed to working with you and your team to drive a compelling user experience focused on customer satisfaction, building loyalty and driving content sales. Livewire Mobile delivers the content, the delivery solution, marketing and promotional experience and knowledge of your local market.

Best Practices

Wondering what to do next? Based on our experience with over 40 operators around the world and relationships with top market analyst firms, we’ve distilled the best practices in terms of features, pricing, adoption and content usage on a regional basis. Draw on this deep resource to make informed decisions and see how you stack up against your peers and competitors.

Content Merchandizing

You don’t have the time to keep up on all the latest music and upcoming trends. So leave it to our team of regional content merchandizing specialists. Every day they trawl through the feeds, the media, the airwaves and mine our own analytical data to pinpoint what content will sell on what devices and in which territories. Since we work closely with content providers, we guarantee that the best content goes live on time, every time.

Lifecycle Marketing

How do your subscribers use your service? What’s the best way to engage them? The answers are critical to driving adoption and usage. With marketing campaigns focused on inactive users, service abandonment and customer acquisition, our lifecycle marketing experts are dedicated to grow the base of active paying subscribers who use your service.

Campaign Management

Artist and title exclusives, bundled offers, cross-selling packages and new feature promotions—they all help drive awareness and usage. Our campaign management pros work closely with your marketing team to evaluate opportunities aimed at promoting your services.

Service Reporting

How are your mobile personalization services selling? Complete and comprehensive reporting gives you a clear understanding of where you stand. It serves as the basis for building long-term success. Our reporting services offer you near real-time access to the specific data you need to report back to your teams.