Press Room

« back to Press Room

Relaunch for Three Games Store: Innovation powered by Livewire Mobile

Leading UK Mobile Network Operator, Three, has re-launched its Games Store with a string of highly innovative features including social media integration and a dedicated HD games section.

The browser-based portal store, powered by Three’s content partner LiveWire Mobile, Inc. also includes a series of Android games and applications targeted at the increasing numbers of Three gamers that use the portal as their mobile gaming hub.

A dedicated Android app with integrated Three billing is planned to be released ready for devices that will be in store and available for the pre-Christmas period.

It’s also planned for the re-launched Game Store to feature an extensive offering of social games, allowing users to interact and compete with each other. These features, alongside an integrated web and browser store, are designed to offer users a unique retail experience.

The UK-based team at Livewire Mobile has been working with Three UK on a number of content projects since it launched a personalisation site on the network in 2007. The new Games Store will be added to the growing portfolio of hosted multi-content services managed by the Livewire Mobile team.

Last year, Three partnered with Livewire Mobile to launch the network’s successful new Music Store on its mobile portal, featuring a dedicated site for Android users. All of the new sites developed by Livewire Mobile for Three have full Facebook and Twitter integration to drive the use of social media as a recommendation tool.

The re-launched Games Store will support content across a number of mobile phone operating systems.

The objective of the Games Store is to make it a must-go-to destination for all gamers on Three – providing a huge range of games, tips, information, reviews and contact with like-minded games fans. The site is designed to attract everyone from casual gamers to the hardcore enthusiasts.

Neil Andrews, Head of Media Sales and Content Services at Three UK, said: “Livewire Mobile was selected to run the new Games Store because of its proven track record of user experience design and the successful retailing of mobile entertainment products for Three and other operators around the world.”

“This is an area that continues to grow in popularity and with the biggest 3G network in the UK – and one designed for the high speed mobile internet – we believe our customers now have access to the very best mobile Games Store in the UK wherever they are.”

Dave Moreau, Chief Operating Officer of Livewire Mobile, said: “Three conducted a rigorous selection process before naming us as the new Games Store provider. We are absolutely delighted to once again broaden our relationship with one of our most innovative partners globally.”

 

“I believe that together we can drive further growth in the games area of the portal and continue to innovate to deliver a top quality service to Three’s customers.”

 

“Three gives its customers one of the best mobile entertainment experiences and we’re proud to be part of that success story,” said Moreau.

 

- end -

 

For more information contact:

Three Media Office: +44 845 603 8333

 

Livewire Mobile Media Relations:

North America: Erin Schweppe

e: erin.schweppe@livewiremobile.com

t: +1 978 742 3155

 

EMEA: Dave Moreau

e: dave.moreau@livewiremobile.com

m: +44 7887 645 835

twitter: @DaveMoreau

 

About Three UK

Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we’ve built the UK’s biggest high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.

Three facts about Three:

-     Three launched the UK’s first 3G high-speed mobile network offering national coverage for calls and texts, and has more than 97.5% population coverage for mobile internet services.

-     Three has more than 7.2 million customers in the UK and the 3 Group has over 29.7 million worldwide.

-     Three is the UK market leader for mobile broadband, and came first in the five most recent YouGov DongleTrack surveys of Mobile Broadband customers (July 2010, October 2010, January 2011, April 2011, July 2011). Three is also the No. 1 network for smartphones – rated best for overall quality, speed, value, customer satisfaction and reliability in the YouGov Smartphone Mobile Internet Experience Report (SMIX). For more info visit www.three.co.uk/awards

For more information about Three UK, please visit www.three.co.uk or call the Three Media Office on +44 845 6038333.

About Livewire Mobile

Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company’s integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations.  For more information, please visit www.livewiremobile.com.

Livewire Mobile is a registered service mark of Livewire Mobile, Inc. All other trade names are the property of their respective owners.

Statements other than historical facts included or referred to in this Press Release are “forward-looking statements”, including forward-looking statements about the planned release of a dedicated Android app with integrated Three billing ready for devices that will be in store and available for the pre-Christmas period, the plans to re-launch the Game Store to feature an extensive offering of social games, allowing users to interact and compete with each other, the timing of the delivery of future features for Three including, without limitation, the addition of the new Games Store to the growing portfolio of hosted multi-content services managed by the Livewire Mobile team for Three, full Facebook and Twitter integration for Three sites and Game Store support for content across a number of mobile phone Operating Systems, and our belief that together LiveWire Mobile and Three can drive further growth in the games area of the portal and continue to innovate to deliver a top quality service to Three’s customers. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, those related to the planned release of a dedicated Android app with integrated Three billing ready for devices that will be in store and available for the pre-Christmas period, the plans to re-launch the Game Store to feature an extensive offering of social games, allowing users to interact and compete with each other, the timing of the delivery of future features for Three including, without limitation, the addition of the new Games Store to the growing portfolio of hosted multi-content services managed by the Livewire Mobile team for Three, full Facebook and Twitter integration for Three sites and Game Store support for content across a number of mobile phone Operating Systems, and our belief that together LiveWire Mobile and Three can drive further growth in the games area of the portal and continue to innovate to deliver a top quality service to Three’s customers. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.

»
«

Archive