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Livewire Mobile Releases Android Apps for Mobile Operators

Provides easy to use embedded content experience for smartphone and tablet users

Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for mobile operators, consumer device manufacturers, and media companies, has launched two new Android apps in time for the holidays and is targeting the continuing Android boom for 2012.

Designed to enable smartphone and tablet users with on-device access to content services integrated with their mobile carrier, the music and games store apps are curated by Livewire Mobile’s own staff of regional content experts and powered by a real-time content management platform to present the hot trends and new releases to the mobile consumer.

In their first releases, the music app and games app showcase Livewire Mobile’s extensive content catalog with the top names in music and games via merchandised charts, browse and search features, editorial content, reviews, previews, and a download manager.

The next release of the music app, planned for Q1 2012, is slated to further integrate other content types, including ringbacks, ringtones, and videos with social network integration and recommendations.  The games and apps store is queued up to include multiple billing options including try and buy, rental subscriptions, in-app billing support as well as multi-game bundles in its next release.

“These new apps are another example of Livewire Mobile’s aggressive push into the smartphone, tablet, and application space where there has been tremendous worldwide growth,” said Matthew Stecker, president and CEO of Livewire Mobile. “With an extensive catalog of multiple content types, carrier billing integration experience, a first-class content publishing team and an agile product development team, Livewire Mobile has established itself as a player in the application ecosystem.”

Both apps are available now across a wide range of Android handsets at Three UK where Livewire Mobile powers multiple content services.  Several additional application deployments are planned for early Q1 2012 across Livewire Mobile’s existing carrier and OEM customer base as well as in the direct-to-consumer market to enhance the company’s new Mediadrome service.

For more information on Livewire Mobile’s applications and content services, please visit www.livewiremobile.com or email sales@livewiremobile.com.

 

About Livewire Mobile

Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company’s integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations.  For more information, please visit www.livewiremobile.com.

Livewire Mobile is a registered service mark and Mediadrome is a trademark of Livewire Mobile, Inc. Other trademarks are properties of their respective owners.

Statements other than historical facts included or referred to in this Press Release are “forward-looking statements” including forward-looking statements about  the expected availability, content, features and functionality of our Android apps, targeting the continuing Android boom for 2012, the planned next release of the music app for Q1 2012 that is slated to further integrate other content types, including ringbacks, ringtones, and videos with social network integration and recommendations, the queued up games and apps store to include multiple billing options including try and buy, rental subscriptions, in-app billing support as well as multi-game bundles in its next release, and the planned several additional application deployments for early Q1 2012 across Livewire Mobile’s existing carrier and OEM customer base as well as in the direct-to-consumer market to enhance our new Mediadrome service. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances.  Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to the expected availability, content, features and functionality of our Android apps, targeting the continuing Android boom for 2012, the planned next release of the music app for Q1 2012 that is slated to further integrate other content types, including ringbacks, ringtones, and videos with social network integration and recommendations, the queued up games and apps store to include multiple billing options including try and buy, rental subscriptions, in-app billing support as well as multi-game bundles in its next release, and the planned several additional application deployments for early Q1 2012 across Livewire Mobile’s existing carrier and OEM customer base as well as in the direct-to-consumer market to enhance our new Mediadrome service.  In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change.  Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.

Media Relations

North America: Erin Schweppe

E: erin.schweppe@livewiremobile.com

P: +1 978.742.3155

 

EMEA: Dave Moreau

E: dave.moreau@livewiremobile.com

P: +44 7887 645 835

 

Investor Relations

Todd Donahue, CFO

Livewire Mobile, Inc.

P: +1 978.742.3167

E: todd.donahue@livewiremobile.com

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