Livewire Mobile powers new music bundle on Public Mobile
August 14 2012 Toronto, Canada and Littleton, Mass: Livewire Mobile (otcmarkets: LVWR), the one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies and consumers, has partnered with emerging Canadian operator Public Mobile to introduce the country’s first truly unlimited music service.
Called Siren, the new music plan will be introduced as part of two competitively priced flat-rate plans available on all Public Mobile’s new Android handsets.
Users will be able to download as many songs and albums as they want through the pre-loaded Android application, built and powered by Livewire Mobile.
It gives Public Mobile’s customers access to millions of tracks and includes content from the world’s biggest music stars on major labels as well as global and local independents.
The flat-rate plans that include the Siren music service come with introductory monthly pricing of C$40 and C$47 a month, bundling the unlimited music service in with talk, text, data and other features.
Matthew Stecker, CEO of Livewire Mobile, said: “Digital music is one of the most in-demand services on all new devices and Public Mobile was quick to recognize the opportunity of bundling it in with rate plans to attract new customers.
“This product has the full and enthusiastic backing of the biggest music labels, as it makes their products easily available through Siren. They have been totally behind Siren since its inception.
“This service is attracting a lot of interest from other carrier customers around the world. We are actively working with our music label partners to deliver this service to other markets and customers.”
Alek Krstajic, CEO of Public Mobile, said: “It has been a huge undertaking but Livewire helped make it happen. They have done a great job hosting all the back end systems and servers that work with the Android Smartphone and applications, as well as Public Mobile’s systems and the record labels’ music libraries. Going forward Livewire’s music expertise and experience will help keep Siren fresh, current and fun.”
Public Mobile operates a low-cost pre-paid service in and around Toronto and Montreal. It entered the Canadian Mobile market after buying spectrum in 2008.
About Livewire Mobile
Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company’s integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations. For more information, please visit www.livewiremobile.com.
Livewire Mobile is a registered service mark. Other trademarks are properties of their respective owners.
About Public Mobile
Formed in 2008, Public Mobile provides unlimited talk, text, Android data services and Siren Music to value conscious customers in Ontario and Quebec. There are no contracts, no credit checks and no surprises. Public Mobile launched its network service in May 2010 in Toronto and in June 2010 in Montreal. Public Mobile is building its network from Windsor to Quebec City. Public Mobile’s licence covers an area reaching 19 million Canadians. More information about Public Mobile can be found at www.publicmobile.ca
Statements other than historical facts included or referred to in this Press Release are “forward-looking statements” including forward-looking statements about the expected availability, content, features and functionality of Siren as well as our plans to deliver this type of service in other markets and for other customers. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to the expected availability, content, features and functionality of Siren as well as our plans to build additional features and extend coverage into other markets through other customers. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if it estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.
Lisa Papas: Director, Corporate Communications
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