LiveWire Mobile

LiveWire Mobile, Inc. (LVWR.PK), a leading provider of mobile managed personalization services, today announced that its music service has gone live on Telecom New Zealand's new 3G network, XT. In addition, LiveWire Mobile has signed a two year contract extension to manage both the 3G and CDMA music stores.

Under the new agreement, LiveWire Mobile will support the Telecom Music Store on the XT network for the majority of Telecom's devices via a WAP-based solution. LiveWire Mobile will also provide a migration path for subscribers to move existing content onto the new service making it easier to build upon and manage their existing libraries through a new intuitive interface. The music store also allows a new bundled purchase option to enhance subscribers' discovery and purchase experience on the 3.2 million track catalogue available on the XT network -- the largest of its kind in New Zealand.

Telecom is delighted with the amount of choice offered on their new music store, which among global favorites, also features various New Zealand artists. "With the breadth of the catalogue, its local flavor and the ability to browse and preview as many songs as you like for free, our XT customers are spoiled for choice," said Carly Morris, Public Relations Spokesperson, Telecom New Zealand.

"We are pleased to continue our nearly five year managed service relationship with Telecom New Zealand," said Joel Hughes, chairman and CEO of LiveWire Mobile. "The contract extension is a testament to the strength of our relationship, the quality of our service and operations, and the dedication and skill set of our staff."

LiveWire Mobile's Achieve marketing team will provide day-to-day support of the Telecom Music Store including music programming, store merchandising, cross-content promotion and up-selling campaigns. The music store is delivered on the Infuse Platform, a powerful, end-to-end service delivery engine that provides online storefront, content, promotions and billing capabilities.

LiveWire Mobile originally launched the CDMA Telecom Music Store in December of 2005. The store has been supported across a wide range of EVDO devices and has over 2 million tracks in the catalog from major as well as independent labels.

LiveWire Mobile is a registered trademark of LiveWire Mobile, Inc. Other trademarks are properties of their respective owners.

This Press Release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including forward-looking statements about the Company's customer relationships, and products and services. These statements are based on management's expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our ability to expand and maintain our relationships with existing customers and attract new customers, uncertainties regarding the performance of our products and services, market acceptance of our products and services and other risks. These and other risks are detailed from time to time in our historical filings with the SEC, including our annual report on Form 10-K for the year ended December 31, 2008 and our quarterly report on Form 10-Q for the quarter ended March 31, 2009. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.

SOURCE: LiveWire Mobile, Inc