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	<title>Livewire Mobile</title>
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	<link>http://www.livewiremobile.com</link>
	<description>Experts in Mobile Media</description>
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		<title>Livewire Mobile Releases Android Apps for Mobile Operators</title>
		<link>http://www.livewiremobile.com/press/livewire-mobile-releases-android-apps-for-mobile-operators/</link>
		<comments>http://www.livewiremobile.com/press/livewire-mobile-releases-android-apps-for-mobile-operators/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 12:31:10 +0000</pubDate>
		<dc:creator>erin</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=766</guid>
		<description><![CDATA[Provides easy to use embedded content experience for smartphone and tablet users Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for mobile operators, consumer device manufacturers, and media companies, has launched two new Android apps in time for &#8230; <a href="http://www.livewiremobile.com/press/livewire-mobile-releases-android-apps-for-mobile-operators/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>Provides easy to use embedded content experience for smartphone and tablet users</em></p>
<p>Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for mobile operators, consumer device manufacturers, and media companies, has launched two new Android apps in time for the holidays and is targeting the continuing Android boom for 2012.</p>
<p>Designed to enable smartphone and tablet users with on-device access to content services integrated with their mobile carrier, the music and games store apps are curated by Livewire Mobile’s own staff of regional content experts and powered by a real-time content management platform to present the hot trends and new releases to the mobile consumer.</p>
<p>In their first releases, the music app and games app showcase Livewire Mobile’s extensive content catalog with the top names in music and games via merchandised charts, browse and search features, editorial content, reviews, previews, and a download manager.</p>
<p>The next release of the music app, planned for Q1 2012, is slated to further integrate other content types, including ringbacks, ringtones, and videos with social network integration and recommendations.  The games and apps store is queued up to include multiple billing options including try and buy, rental subscriptions, in-app billing support as well as multi-game bundles in its next release.</p>
<p>“These new apps are another example of Livewire Mobile’s aggressive push into the smartphone, tablet, and application space where there has been tremendous worldwide growth,” said Matthew Stecker, president and CEO of Livewire Mobile. “With an extensive catalog of multiple content types, carrier billing integration experience, a first-class content publishing team and an agile product development team, Livewire Mobile has established itself as a player in the application ecosystem.”</p>
<p>Both apps are available now across a wide range of Android handsets at Three UK where Livewire Mobile powers multiple content services.  Several additional application deployments are planned for early Q1 2012 across Livewire Mobile’s existing carrier and OEM customer base as well as in the direct-to-consumer market to enhance the company’s new Mediadrome service.</p>
<p>For more information on Livewire Mobile’s applications and content services, please visit <a href="../">www.livewiremobile.com</a> or email <a href="mailto:sales@livewiremobile.com">sales@livewiremobile.com</a>.</p>
<p><strong> </strong></p>
<p><strong>About Livewire Mobile</strong></p>
<p>Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company’s integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations.  For more information, please visit <a href="../">www.livewiremobile.com</a>.</p>
<p>Livewire Mobile is a registered service mark and Mediadrome is a trademark of Livewire Mobile, Inc. Other trademarks are properties of their respective owners.</p>
<p><em>Statements other than historical facts included or referred to in this Press Release are “forward-looking statements” including forward-looking statements about  the expected availability, content, features and functionality of our Android apps, targeting the continuing Android boom for 2012, the planned next release of the music app for Q1 2012 that is slated to further integrate other content types, including ringbacks, ringtones, and videos with social network integration and recommendations, the queued up games and apps store to include multiple billing options including try and buy, rental subscriptions, in-app billing support as well as multi-game bundles in its next release, and the planned several additional application deployments for early Q1 2012 across Livewire Mobile’s existing carrier and OEM customer base as well as in the direct-to-consumer market to enhance our new Mediadrome service. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances.  Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to the expected availability, content, features and functionality of our Android apps, targeting the continuing Android boom for 2012, the planned next release of the music app for Q1 2012 that is slated to further integrate other content types, including ringbacks, ringtones, and videos with social network integration and recommendations, the queued up games and apps store to include multiple billing options including try and buy, rental subscriptions, in-app billing support as well as multi-game bundles in its next release, and the planned several additional application deployments for early Q1 2012 across Livewire Mobile’s existing carrier and OEM customer base as well as in the direct-to-consumer market to enhance our new Mediadrome service.  In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change.  Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</em></p>
<p><strong>Media Relations</strong></p>
<p>North America: Erin Schweppe</p>
<p>E: <a href="mailto:erin.schweppe@livewiremobile.com">erin.schweppe@livewiremobile.com</a></p>
<p>P: +1 978.742.3155</p>
<p>&nbsp;</p>
<p>EMEA: Dave Moreau</p>
<p>E: <a href="mailto:dave.moreau@livewiremobile.com">dave.moreau@livewiremobile.com</a></p>
<p>P: +44 7887 645 835</p>
<p>&nbsp;</p>
<p><strong>Investor Relations</strong></p>
<p>Todd Donahue, CFO</p>
<p>Livewire Mobile, Inc.</p>
<p>P: +1 978.742.3167</p>
<p>E: todd.donahue@livewiremobile.com</p>
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		<title>Mediadrome Revolution: Livewire Mobile expands direct-to-consumer strategy with multi-dimensional digital music store</title>
		<link>http://www.livewiremobile.com/press/mediadrome-revolution-livewire-mobile-expands-direct-to-consumer-strategy-with-multi-dimensional-digital-music-store/</link>
		<comments>http://www.livewiremobile.com/press/mediadrome-revolution-livewire-mobile-expands-direct-to-consumer-strategy-with-multi-dimensional-digital-music-store/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 12:00:35 +0000</pubDate>
		<dc:creator>erin</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=746</guid>
		<description><![CDATA[Littleton, Mass. &#8211; Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, consumer device manufacturers, and media companies, has launched the first version of its Mediadrome direct-to-consumer DRM-free digital music store, showcasing some of today’s hottest acts &#8230; <a href="http://www.livewiremobile.com/press/mediadrome-revolution-livewire-mobile-expands-direct-to-consumer-strategy-with-multi-dimensional-digital-music-store/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Littleton, Mass. &#8211; Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, consumer device manufacturers, and media companies, has launched the first version of its <a href="https://www.mediadrome.com" target="_blank">Mediadrome</a> direct-to-consumer DRM-free digital music store, showcasing some of today’s hottest acts including <a href="https://michaelbuble.mediadrome.com" target="_blank">Michael Bublé</a>, <a href="https://treysongz.mediadrome.com" target="_blank">Trey Songz</a>, <a href="https://disturbed.mediadrome.com" target="_blank">Disturbed</a>, and <a href="https://gymclassheroes.mediadrome.com" target="_blank">Gym Class Heroes</a> through dedicated artist feature sites.</p>
<p>Unifying label and independent artist content, Mediadrome underpins Livewire Mobile’s broader strategy in the direct-to-consumer space. In this first of a series of releases, U.S. music fans can register at www.mediadrome.com to become part of the Mediadrome “universe” with an all-access pass to their favorite artists and those they have yet to discover.</p>
<p>With plans to rapidly expand the service offering in early 2012, Livewire Mobile has queued up event-based and local music scene microsites in Q1 2012 as well as additional access channels via smartphones and tablets. Also planned in Q1 2012, Mediadrome users can explore new and favorite artists through an Android music discovery application, currently in beta, and enhance their experience through premium music services.</p>
<p>“Building off the success of our <a href="https://www.gbv" target="_blank">Guided by Voices</a> fan site which features the group’s entire catalog, rare tracks, and exclusive reunion tour recordings, we want to expand the opportunity to showcase other artists to their fans in a similar fashion,” said Matthew Stecker, President and CEO, Livewire Mobile. “Mediadrome not only serves as a new multi-dimensional destination for music fans, but also a new outlet for artists wishing to cut through the noise of the big retail outlets and build brand awareness at a more personal level.”</p>
<p>The sites are designed, monitored, and managed by Livewire Mobile’s own content merchandising staff to showcase in-demand artists, albums, and tracks of the moment and also the hidden gems and up-and-coming artists of the proverbial long tail. Web and mobile feature sites can quickly be created for artists or event promoters looking to raise their profile and offer exclusives.</p>
<p>Record labels, event promoters, and recordings artists seeking more information about Livewire Mobile’s Mediadrome service, should visit www.mediadrome.com or email sales@livewiremobile.com.</p>
<p><strong>About Livewire Mobile</strong><br />
Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company’s integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations. For more information, please visit www.livewiremobile.com.</p>
<p>Livewire Mobile is a registered service mark and Mediadrome is a trademark of Livewire Mobile, Inc. Other trademarks are properties of their respective owners.</p>
<p><em>Statements other than historical facts included or referred to in this Press Release are “forward-looking statements” including forward-looking statements about the expected availability, content, features and functionality of Mediadrome, our plans to rapidly expand the service offering in early 2012 by queuing up event-based and local music scene microsites in Q1 2012 as well as additional access channels via smartphones and tablets, and our plans that in Q1 2012 Mediadrome users can explore new and favorite artists through an Android music discovery application, also in beta, and enhance their music experience through premium music listening services. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to the expected availability, content, features and functionality of Mediadrome, our plans to rapidly expand the service offering in early 2012 by queuing up event-based and local music scene microsites in Q1 2012 as well as additional access channels via smartphones and tablets, and our plans that in Q1 2012 Mediadrome users can explore new and favorite artists through an Android music discovery application, also in beta, and enhance their music experience through premium music listening services. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</em></p>
<p><strong>Livewire Mobile Media Relations </strong><br />
North America: Erin Schweppe<br />
E: erin.schweppe@livewiremobile.com<br />
P: +1 978.742.3155</p>
<p>EMEA: Dave Moreau<br />
E: dave.moreau@livewiremobile.com<br />
P: +44 7887 645 835</p>
<p><strong>Livewire Mobile Investor Relations</strong><br />
Todd Donahue, CFO<br />
E: todd.donahue@livewiremobile.com<br />
P: +1 978.742.3167</p>
]]></content:encoded>
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		<title>Livewire Mobile named ME Awards finalist for 6th year running: Best B2B Content Provider contender</title>
		<link>http://www.livewiremobile.com/press/livewire-mobile-named-me-awards-finalist-for-6th-year-running-best-b2b-content-provider-contender/</link>
		<comments>http://www.livewiremobile.com/press/livewire-mobile-named-me-awards-finalist-for-6th-year-running-best-b2b-content-provider-contender/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 18:10:57 +0000</pubDate>
		<dc:creator>erin</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=698</guid>
		<description><![CDATA[London and Littleton, Mass.: Livewire Mobile is delighted to be named a finalist for the prestigious Best B2B Content Provider award at this year’s ME Awards. The awards have been running since 2006 and FoneStarz and its new parent company &#8230; <a href="http://www.livewiremobile.com/press/livewire-mobile-named-me-awards-finalist-for-6th-year-running-best-b2b-content-provider-contender/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.livewiremobile.com/press/livewire-mobile-named-me-awards-finalist-for-6th-year-running-best-b2b-content-provider-contender/me-awards-2011-finalist-logo-2/" rel="attachment wp-att-702"><img class="size-full wp-image-702 alignright" title="ME awards 2011 finalist logo" src="http://www.livewiremobile.com/wp-content/uploads/2011/10/ME-awards-2011-finalist-logo1.jpg" alt="" width="340" height="101" /></a>London and Littleton, Mass.: </strong>Livewire Mobile is delighted to be named a finalist for the prestigious Best B2B Content Provider award at this year’s ME Awards.</p>
<p>The awards have been running since 2006 and FoneStarz and its new parent company Livewire Mobile has been nominated as a finalist every year. In 2006 and 2008 FoneStarz won the Best Imaging Company award.</p>
<p>This year’s award will be presented at a ceremony in London’s Royal Garden Hotel on Wednesday, November 23<sup>rd</sup>.</p>
<p>Livewire Mobile Chief Operating Officer Dave Moreau said: “The old FoneStarz business has been transformed in the last year following the merger with Livewire Mobile and we now believe we offer the best B2B content solutions worldwide. We continue to win exciting new business and our mix of skills around mobile, technology and media put us at the heart of this vibrant sector.”</p>
<p>This is what Mobile Entertainment said about Livewire Mobile when they announced us as a finalist – we couldn’t have put it better ourselves:</p>
<p>“When FoneStarz merged with Livewire Mobile in December last year, the result was a formidable B2B provider with a serious footprint in the US and EMEA. The new entity offers everything from ringbacks to games, video to apps, personalisation to adult across all billing models including a-la-carte, all you can eat, bundled and recurring subscriptions. Livewire saw more than 32m paid downloads and more than 300m page impressions last year. Customers include Vodafone, Vodacom, Orange, Telstra, Cricket, MTN and dozens of other B2B businesses. A significant win this year was the deal to run the Three UK Games Store.”</p>
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		<title>Relaunch for Three Games Store: Innovation powered by Livewire Mobile</title>
		<link>http://www.livewiremobile.com/press/relaunch-for-three-games-store-innovation-powered-by-livewire-mobile/</link>
		<comments>http://www.livewiremobile.com/press/relaunch-for-three-games-store-innovation-powered-by-livewire-mobile/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 07:00:36 +0000</pubDate>
		<dc:creator>erin</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=589</guid>
		<description><![CDATA[Leading UK Mobile Network Operator, Three, has re-launched its Games Store with a string of highly innovative features including social media integration and a dedicated HD games section. The browser-based portal store, powered by Three’s content partner LiveWire Mobile, Inc. &#8230; <a href="http://www.livewiremobile.com/press/relaunch-for-three-games-store-innovation-powered-by-livewire-mobile/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Leading UK Mobile Network Operator, Three, has re-launched its Games Store with a string of highly innovative features including social media integration and a dedicated HD games section.</p>
<p>The browser-based portal store, powered by Three’s content partner LiveWire Mobile, Inc. also includes a series of Android games and applications targeted at the increasing numbers of Three gamers that use the portal as their mobile gaming hub.</p>
<p>A dedicated Android app with integrated Three billing is planned to be released ready for devices that will be in store and available for the pre-Christmas period.</p>
<p>It’s also planned for the re-launched Game Store to feature an extensive offering of social games, allowing users to interact and compete with each other. These features, alongside an integrated web and browser store, are designed to offer users a unique retail experience.</p>
<p>The UK-based team at Livewire Mobile has been working with Three UK on a number of content projects since it launched a personalisation site on the network in 2007. The new Games Store will be added to the growing portfolio of hosted multi-content services managed by the Livewire Mobile team.</p>
<p>Last year, Three partnered with Livewire Mobile to launch the network’s successful new Music Store on its mobile portal, featuring a dedicated site for Android users. All of the new sites developed by Livewire Mobile for Three have full Facebook and Twitter integration to drive the use of social media as a recommendation tool.</p>
<p>The re-launched Games Store will support content across a number of mobile phone operating systems.</p>
<p>The objective of the Games Store is to make it a must-go-to destination for all gamers on Three – providing a huge range of games, tips, information, reviews and contact with like-minded games fans. The site is designed to attract everyone from casual gamers to the hardcore enthusiasts.</p>
<p>Neil Andrews, Head of Media Sales and Content Services at Three UK, said: “Livewire Mobile was selected to run the new Games Store because of its proven track record of user experience design and the successful retailing of mobile entertainment products for Three and other operators around the world.”</p>
<p>“This is an area that continues to grow in popularity and with the biggest 3G network in the UK – and one designed for the high speed mobile internet – we believe our customers now have access to the very best mobile Games Store in the UK wherever they are.”</p>
<p>Dave Moreau, Chief Operating Officer of Livewire Mobile, said: “Three conducted a rigorous selection process before naming us as the new Games Store provider. We are absolutely delighted to once again broaden our relationship with one of our most innovative partners globally.”</p>
<p>&nbsp;</p>
<p>“I believe that together we can drive further growth in the games area of the portal and continue to innovate to deliver a top quality service to Three’s customers.”</p>
<p>&nbsp;</p>
<p>“Three gives its customers one of the best mobile entertainment experiences and we’re proud to be part of that success story,” said Moreau.</p>
<p>&nbsp;</p>
<p align="center">- end -</p>
<p>&nbsp;</p>
<p><strong>For more information contact:</strong></p>
<p>Three Media Office: +44 845 603 8333</p>
<p>&nbsp;</p>
<p>Livewire Mobile Media Relations:</p>
<p>North America: Erin Schweppe</p>
<p>e: <a href="mailto:erin.schweppe@livewiremobile.com">erin.schweppe@livewiremobile.com</a></p>
<p>t: +1 978 742 3155</p>
<p>&nbsp;</p>
<p>EMEA: Dave Moreau</p>
<p><a href="mailto:e:%20dave.moreau@livewiremobile.com">e: dave.moreau@livewiremobile.com</a></p>
<p>m: +44 7887 645 835</p>
<p>twitter: @DaveMoreau</p>
<p><strong> </strong></p>
<p><strong>About Three UK</strong></p>
<p>Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we’ve built the UK&#8217;s biggest high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.</p>
<p><strong>Three facts about Three:</strong></p>
<p>-     Three launched the UK&#8217;s first 3G high-speed mobile network offering national coverage for calls and texts, and has more than 97.5% population coverage for mobile internet services.</p>
<p>-     Three has more than 7.2 million customers in the UK and the 3 Group has over 29.7 million worldwide.</p>
<p>-     Three is the UK market leader for mobile broadband, and came first in the five most recent YouGov DongleTrack surveys of Mobile Broadband customers (July 2010, October 2010, January 2011, April 2011, July 2011). Three is also the No. 1 network for smartphones – rated best for overall quality, speed, value, customer satisfaction and reliability in the YouGov Smartphone Mobile Internet Experience Report (SMIX). For more info visit <a href="http://www.three.co.uk/awards">www.three.co.uk/awards</a></p>
<p>For more information about Three UK, please visit <a title="http://www.three.co.uk/" href="http://www.three.co.uk/">www.three.co.uk</a> or call the Three Media Office on +44 845 6038333.</p>
<p><strong>About Livewire Mobile</strong></p>
<p>Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company&#8217;s integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations.  For more information, please visit <a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<p>Livewire Mobile is a registered service mark of Livewire Mobile, Inc. All other trade names are the property of their respective owners.</p>
<p><em>Statements other than historical facts included or referred to in this Press Release are “forward-looking statements”, including forward-looking statements about the planned release of a dedicated Android app with integrated Three billing ready for devices that will be in store and available for the pre-Christmas period, the plans to re-launch the Game Store to feature an extensive offering of social games, allowing users to interact and compete with each other, the timing of the delivery of future features for Three including, without limitation, the addition of the new Games Store to the growing portfolio of hosted multi-content services managed by the Livewire Mobile team for Three, full Facebook and Twitter integration for Three sites and Game Store support for content across a number of mobile phone Operating Systems, and our belief that together LiveWire Mobile and Three can drive further growth in the games area of the portal and continue to innovate to deliver a top quality service to Three’s customers. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, those related to the planned release of a dedicated Android app with integrated Three billing ready for devices that will be in store and available for the pre-Christmas period, the plans to re-launch the Game Store to feature an extensive offering of social games, allowing users to interact and compete with each other, the timing of the delivery of future features for Three including, without limitation, the addition of the new Games Store to the growing portfolio of hosted multi-content services managed by the Livewire Mobile team for Three, full Facebook and Twitter integration for Three sites and Game Store support for content across a number of mobile phone Operating Systems, and our belief that together LiveWire Mobile and Three can drive further growth in the games area of the portal and continue to innovate to deliver a top quality service to Three’s customers. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</em></p>
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		<title>Livewire Mobile Optimizes Mobile Music Service with Dolby Media Generator</title>
		<link>http://www.livewiremobile.com/press/livewire-mobile-optimizes-mobile-music-service-with-dolby-media-generator/</link>
		<comments>http://www.livewiremobile.com/press/livewire-mobile-optimizes-mobile-music-service-with-dolby-media-generator/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 13:26:25 +0000</pubDate>
		<dc:creator>steven</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=522</guid>
		<description><![CDATA[Brings High-quality, Bandwidth-efficient Audio Encoding for On-the-go Content &#160; Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, handset and tablet manufacturers, and media companies, has collaborated with Dolby Laboratories, Inc. to optimize the delivery and playback &#8230; <a href="http://www.livewiremobile.com/press/livewire-mobile-optimizes-mobile-music-service-with-dolby-media-generator/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<h4>Brings High-quality, Bandwidth-efficient Audio Encoding for On-the-go Content</h4>
<p>&nbsp;</p>
<p>Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, handset and tablet manufacturers, and media companies, has collaborated with Dolby Laboratories, Inc. to optimize the delivery and playback of its full track music service for mobile users.</p>
<p>Dolby<sup>®</sup> Media Generator will provide high-quality, bandwidth-efficient audio content preparation for Livewire Mobile&#8217;s end-to-end mobile music service. Dolby Media Generator provides an advanced set of tools that empower content owners, aggregators, and distributors to format material for more reliable and efficient delivery, lower storage and bandwidth costs, and higher playback quality.</p>
<p>Livewire Mobile plans to encode its entire music catalog, featuring content from the four major labels and over 3000 independent labels, in Dolby Pulse, which is Dolby&#8217;s digital format based on the High-Efficiency AAC (HE AAC) audio codec. Dolby Pulse combines the efficiency and widespread compatibility of HE AAC audio coding with Dolby&#8217;s proven quality and audio expertise, ensuring the optimal combination of quality, efficiency, and integrity of content. The ability of Dolby Pulse to deliver high quality stereo audio at bitrates of 48Kbps or lower makes it perfectly suited for mobile network delivery. Livewire Mobile will begin offering its music service enabled with Dolby technology in July 2011.</p>
<p>&#8220;Mobile users want the same high-quality listening experience they receive on their home music systems while they are on the go,&#8221; said Tom Maguire, vice president, mobile, Dolby Laboratories, Inc. &#8220;Collaborating with Livewire Mobile allows us to provide a wider audience of users with an incredible listening experience.&#8221;</p>
<p>&#8220;We always strive to provide our customers with the best-in-class content available,&#8221; said Matthew Stecker, president and CEO of Livewire Mobile. &#8220;Dolby Media Generator and Dolby Pulse will allow us to offer enhanced audio quality to end users while minimizing bandwidth and storage costs for our mobile operator customers.&#8221;</p>
<h2><strong>About Livewire Mobile</strong></h2>
<p>Livewire Mobile (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital content solutions for carriers, handset and tablet manufacturers and media companies entering the mobile content market. The Company&#8217;s integrated suite of personalization services includes ringback tones, ringtones, DRM-free mobile full-track music and videos, fully integrated storefronts, extensive content, and other applications, as well as dedicated content marketing, mobile advertising solutions, and integrated storefront management and merchandising. For more information, please visit <a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<p><em>Livewire Mobile is a registered service mark of Livewire Mobile, Inc. Dolby is a registered trademark of Dolby Laboratories.</em></p>
<p>Statements other than historical facts included or referred to in this Press Release are &#8220;forward-looking statements&#8221;, including forward-looking statements about our plans to encode our entire music catalog, featuring content from the four major labels and over 3000 independent labels, in Dolby&#8217;s Pulse, which is Dolby&#8217;s digital format based on the high efficiency AAC (HE AAC) audio codec, our striving to provide our customers with the best-in-class content available and the Dolby Media Generator and Dolby Pulse allowing us to offer enhanced audio quality to end users while minimizing bandwidth and storage costs for our mobile operator customers. These statements are based on management&#8217;s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our plans to encode our entire music catalog, featuring content from the four major labels and over 3000 independent labels, in Dolby&#8217;s Pulse, which is Dolby&#8217;s digital format based on the high efficiency AAC (HE AAC) audio codec, our striving to provide our customers with the best-in-class content available, the Dolby Media Generator and Dolby Pulse allowing us to offer enhanced audio quality to end users while minimizing bandwidth and storage costs for our mobile operator customers and other risks. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</p>
<h2><strong>Media Relations:</strong></h2>
<address><strong></strong>Christa Conte / Savannah Tikotsky<br />
Feintuch Communications<br />
(212) 808-4902 / (212) 808-4903</address>
<p><a href="mailto:christa@feintuchpr.com">christa@feintuchpr.com</a> / <a href="mailto:savannah@feintuchpr.com">savannah@feintuchpr.com</a></p>
<h2><strong>Investor Relations:</strong></h2>
<address>Todd Donahue, CFO<br />
Livewire Mobile, Inc.<br />
(978) 742-3167</address>
<p><a href="mailto:todd_donahue@livewiremobile.com">todd_donahue@livewiremobile.com</a></p>
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		<title>Livewire Mobile Renews Relationship with a Major Worldwide Telecom Equipment and Services Provider</title>
		<link>http://www.livewiremobile.com/press/livewire-mobile-renews-relationship-with-a-major-worldwide-telecom-equipment-and-services-provider/</link>
		<comments>http://www.livewiremobile.com/press/livewire-mobile-renews-relationship-with-a-major-worldwide-telecom-equipment-and-services-provider/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 13:25:18 +0000</pubDate>
		<dc:creator>steven</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=520</guid>
		<description><![CDATA[Signs Global Distribution and License Agreement for MyCaller Ringback Product Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, handset and tablet manufacturers, and media companies, has renewed its relationship with a major worldwide telecom equipment and &#8230; <a href="http://www.livewiremobile.com/press/livewire-mobile-renews-relationship-with-a-major-worldwide-telecom-equipment-and-services-provider/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>Signs Global Distribution and License Agreement for MyCaller Ringback Product</h3>
<p>Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, handset and tablet manufacturers, and media companies, has renewed its relationship with a major worldwide telecom equipment and services provider as a supplier for ringback with its newly released MyCaller<sup>®</sup> 4.0.</p>
<p>Under a global distribution and licensing agreement, the partnership provides an end-to-end, multi-media ringback solution for this partner&#8217;s worldwide customers, bringing together a next-generation IP-enabled version of Livewire Mobile&#8217;s well-known MyCaller platform and services with our partner&#8217;s market-leading ringback applications, systems integration and support capabilities.</p>
<p>The MyCaller ringback solution has been deployed across six continents, 23 countries and over 30 mobile operators worldwide. With innovative features such as content stations, a foundation for new revenue-generating services including advertising ringback and access through multiple storefront channels, mobile operators are able to offer cutting edge services that build subscriber loyalty and improve revenues.</p>
<p>&#8220;Since 2004, this collaboration has driven over $25 million in revenue directly to Livewire Mobile,&#8221; said Matthew Stecker, president and CEO of Livewire Mobile. &#8220;In renewing this strategic partnership, we&#8217;re reaffirming our commitment to our global customer base, opening the door to a new world of opportunities for growth and further expanding the reach of our solutions in the marketplace.&#8221;</p>
<p>For more information about Livewire Mobile, the MyCaller ringback product and other Mobile Internet solutions, email <a href="mailto:sales@livewiremobile.com">sales@livewiremobile.com</a> or visit<a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<h2><strong>About Livewire Mobile</strong></h2>
<p>Livewire Mobile (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital content solutions for carriers, handset and tablet manufacturers and media companies entering the mobile content market. The Company&#8217;s integrated suite of personalization services includes ringback tones, ringtones, DRM-free mobile full-track music and videos, fully integrated storefronts, extensive content, and other applications, as well as dedicated content marketing, mobile advertising solutions, and integrated storefront management and merchandising. For more information, please visit <a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<p><em>Livewire Mobile is a registered service mark and MyCaller is a registered trademark of Livewire Mobile, Inc. All other trade names are the property of their respective owners.</em></p>
<p>Statements other than historical facts included or referred to in this Press Release are &#8220;forward-looking statements&#8221;, including forward-looking statements about our expectation  that this renewed strategic partnership opens the door to a new world of opportunities for growth and further expands the reach of our solutions in the marketplace. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our expectation that this renewed strategic partnership opens the door to a new world of opportunities for growth and further expands the reach of our solutions in the marketplace, and other risks. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change.  Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement. Past results or revenues are not necessarily indicative of future results or revenues.</p>
<h2><strong>Media Relations:</strong></h2>
<address><strong></strong>Christa Conte / Savannah Tikotsky<br />
Feintuch Communications<br />
(212) 808-4902 / (212) 808-4903</address>
<p><a href="mailto:christa@feintuchpr.com">christa@feintuchpr.com</a> / <a href="mailto:savannah@feintuchpr.com">savannah@feintuchpr.com</a></p>
<h2><strong>Investor Relations:</strong></h2>
<address>Todd Donahue, CFO<br />
Livewire Mobile, Inc.<br />
(978) 742-3167</address>
<p><a href="mailto:todd_donahue@livewiremobile.com">todd_donahue@livewiremobile.com</a></p>
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		<title>Livewire Mobile Releases Next-Generation IP-enabled MyCaller 4.0</title>
		<link>http://www.livewiremobile.com/press/livewire-mobile-releases-next-generation-ip-enabled-mycaller-4-0/</link>
		<comments>http://www.livewiremobile.com/press/livewire-mobile-releases-next-generation-ip-enabled-mycaller-4-0/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 13:24:10 +0000</pubDate>
		<dc:creator>steven</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=518</guid>
		<description><![CDATA[New Architecture Reduces Operator Costs and Opens the Door for New Ringback Services Livewire Mobile (otcmarkets: LVWR) has released a next-generation, IP-enabled update of its MyCaller® ringback service, opening up a wide range of new features for existing customers and lowering &#8230; <a href="http://www.livewiremobile.com/press/livewire-mobile-releases-next-generation-ip-enabled-mycaller-4-0/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>New Architecture Reduces Operator Costs and Opens the Door for New Ringback Services</h3>
<p>Livewire Mobile (otcmarkets: LVWR) has released a next-generation, IP-enabled update of its MyCaller<sup>®</sup> ringback service, opening up a wide range of new features for existing customers and lowering the barrier to entry for new ringback customers.</p>
<p>MyCaller 4.0&#8242;s new IP-connectivity enables operators to harness the power of 4G networks. With a dramatically reduced hardware footprint, increased traffic handling and storage capacity, the platform offers a new set of advanced features at a significantly lower installation and maintenance cost.</p>
<p>Livewire Mobile is a pioneer in ringback and a one-stop digital content solution for operators, handset and tablet manufacturers and media companies. Since its first MyCaller ringback deployment in 2002, Livewire Mobile has deployed ringback services across six continents, 23 countries and over 30 mobile operators worldwide.</p>
<p>Advanced new features of MyCaller make several specialized ringback services high-volume and therefore more commercially viable for customers. These services include EveryRing<sup>TM</sup>, a network-wide, user-segmented marketing service for mobile operators and RingSpot<sup>TM</sup> advertising ringback, an opt-in service providing advertisers with a highly defined, captive audience. It also allows operators to offer corporate ringback, empowering businesses with a new marketing channel.</p>
<p>Combining the new high-volume architecture with its already market proven web services, MyCaller additionally allows operators to increase the value of their investment beyond the on-deck portal and drive new revenue streams through third-party digital storefronts.</p>
<p>&#8220;We continue to see ringback as an opportunity for growth in a mobile operator&#8217;s digital entertainment service portfolio,&#8221; said Matthew Stecker, president and CEO, Livewire Mobile. &#8220;With our latest release, we&#8217;ve lowered the barriers of entry for operators trying to bring ringback services to market and have increased the value of the investment by creating a multi-purpose service from a single platform.&#8221;</p>
<p>Key features include:</p>
<ul type="disc">
<li><em>Next-generation architecture</em> - up to four times the traffic handling and five times the storage capacity with up to one-fourth the footprint of the previous release</li>
<li><em>Increased modularity</em> - further segmentation of the core elements allows precise, cost-effective dimensioning that scales from the smallest of mobile operators to the largest tier one operators</li>
<li><em>New subscription models</em> - All-You-Can-Eat capability increases value to subscribers by allowing unlimited changes to their ringback tones each month for a flat fee</li>
<li><em>Calling-party ringbacks</em> - instead of playing out to callers, this feature allows the subscriber to create the ringback experience they want to hear, whether it be music playlists, ads from favorite brands or the day&#8217;s top stories</li>
</ul>
<p>MyCaller is available directly from Livewire Mobile or via its global distribution partners as an infrastructure equipment purchase or as a shared revenue, end-to-end managed service including storefront design and merchandising, content operations, label management and settlement, platform monitoring, and asset management.</p>
<p>For more information about Livewire Mobile, the MyCaller ringback product and other Mobile Internet solutions, email <a href="mailto:sales@livewiremobile.com">sales@livewiremobile.com</a> or visit<a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<h2><strong>About Livewire Mobile</strong></h2>
<p>Livewire Mobile (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital content solutions for carriers, handset and tablet manufacturers, and media companies entering the mobile content market. The Company&#8217;s integrated suite of personalization services includes ringback tones, ringtones, DRM-free mobile full-track music and videos, fully integrated storefronts, extensive content, and other applications, as well as dedicated content marketing, mobile advertising solutions, and integrated storefront management and merchandising. For more information, please visit <a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<p><em>Livewire Mobile is a registered service mark, EveryRing and RingSpot are trademarks, and MyCaller is a registered trademark of Livewire Mobile, Inc. All other trade names are the property of their respective owners.</em></p>
<p>Statements other than historical facts included or referred to in this Press Release are &#8220;forward-looking statements&#8221;, including forward-looking statements about our continuing to see ringback as an opportunity for growth in a mobile operator&#8217;s digital entertainment service portfolio. These statements are based on management&#8217;s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our continuing to see ringback as an opportunity for growth in a mobile operator&#8217;s digital entertainment service portfolio and other risks. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates or assumptions change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</p>
<h2><strong>Media Relations:</strong></h2>
<address>Christa Conte / Savannah Tikotsky<br />
Feintuch Communications<br />
(212) 808-4902 / (212) 808-4903</address>
<p><a href="mailto:christa@feintuchpr.com">christa@feintuchpr.com</a> / <a href="mailto:savannah@feintuchpr.com">savannah@feintuchpr.com</a></p>
<h2><strong>Investor Relations:</strong></h2>
<address>Todd Donahue, CFO<br />
Livewire Mobile, Inc.<br />
(978) 742-3167</address>
<p><a href="mailto:todd_donahue@livewiremobile.com">todd_donahue@livewiremobile.com</a></p>
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		<title>Livewire Mobile to Expand Suite of Mobile Advertising Services</title>
		<link>http://www.livewiremobile.com/press/livewire-mobile-to-expand-suite-of-mobile-advertising-services/</link>
		<comments>http://www.livewiremobile.com/press/livewire-mobile-to-expand-suite-of-mobile-advertising-services/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 13:22:36 +0000</pubDate>
		<dc:creator>steven</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=516</guid>
		<description><![CDATA[Newest Ringspot Service to Allow Wireless Carriers to Incentivize Consumers Opting to Hear Targeted Marketing Messages A new mobile advertising service that allows callers to opt in for short marketing messages while waiting for their call to connect is being &#8230; <a href="http://www.livewiremobile.com/press/livewire-mobile-to-expand-suite-of-mobile-advertising-services/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>Newest Ringspot Service to Allow Wireless Carriers to Incentivize Consumers Opting to Hear Targeted Marketing Messages</h3>
<p>A new mobile advertising service that allows callers to opt in for short marketing messages while waiting for their call to connect is being introduced  by Livewire Mobile (Pinksheets: LVWR) in collaboration with Adfortel, a Netherlands-based developer of mobile advertising solutions.</p>
<p>This latest version of the Ringspot<sup>TM</sup> service, part of Livewire Mobile&#8217;s family of mobile advertising solutions, is planned to feature Adfortel&#8217;s VoiceAds Engine technology. Consumers who subscribe are able to hear and engage with targeted audio commercials instead of ringing or music when waiting for a call to connect.  They are rewarded for opting in to this service with a variety of incentives from their carriers.</p>
<p>Carriers offering the service are able to generate additional revenue while increasing customer loyalty.  Advertisers benefit from the new medium since all consumer exposure is permission-based and ads are always heard by the target group. This focused approach to one-to-one marketing provides that there is no waste and that advertising dollars are spent on accurately communicating with the required audience.</p>
<p>This latest service is in addition to Livewire Mobile&#8217;s first Ringspot service, which allows mobile operators to offer consumers the latest personalization option for their mobile devices &#8211; an ad replacing the ring that that their callers can hear. Whether to the callers or to the subscribers, Ringspot ads can be made interactive, allowing callers to engage by pressing a button to receive more information via a text message.</p>
<p>According to a recent report from Juniper Research, mobile advertising in the ringback space is expected to top $780 million annually by 2015.</p>
<p>&#8220;Livewire Mobile continues to develop innovative platform and service offerings providing the broadest range of value-added services,&#8221; said Matthew Stecker, president and CEO, Livewire Mobile. &#8220;Our Ringspot service is designed to allow carriers to take part in mobile marketing, one of the market segments with significant upside growth potential.&#8221;</p>
<p>The new Ringspot service is planned for Q2 2011. For more information about the Livewire Mobile&#8217;s Ringspot services, email <a href="mailto:sales@livewiremobile.com">sales@livewiremobile.com</a> or visit<a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<h2><strong>About Adfortel</strong></h2>
<p>Adfortel develops and provides mobile advertising solutions for mobile operators, media groups, advertising agencies and brands. Adfortel has strong partnerships with media agencies to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds. For more information, please visit<a href="http://www.adfortel.com/">www.adfortel.com</a>.</p>
<h2><strong>About Livewire Mobile</strong></h2>
<p>Livewire Mobile (Pinksheets: LVWR), together with its recent acquisition of FoneStarz Media Group, is a Mobile Internet Powerhouse with one of the most comprehensive one-stop digital content solutions for carriers, handset manufacturers and media companies entering the mobile content market. The Company&#8217;s integrated suite of personalization services includes ringback tones, ringtones, DRM-free mobile full-track music and videos, fully integrated storefronts, extensive content, and other applications, as well as dedicated content marketing, mobile advertising solutions, and integrated storefront management and merchandising. For more information, please visit<a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<p><em>Livewire Mobile is a registered service mark and Ringspot is a trademark of Livewire Mobile, Inc. Other trademarks are properties of their respective owners.</em></p>
<p>Statements other than historical facts included or referred to in this Press Release are &#8220;forward-looking statements&#8221;, including forward-looking statements about our planned introduction of a new mobile advertising service in collaboration with Adfortel, our expectation to feature Adfortel&#8217;s VoiceAds Engine technology, our plans to continue to develop innovative platform and service offerings providing the broadest range of value-added services, mobile marketing&#8217;s significant upside growth potential and the planned launch of the new Ringspot service in Q2 2011.  These statements are based on management&#8217;s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to uncertainties with respect to our planned introduction of a new mobile advertising service in collaboration with Adfortel, our expectation to feature Adfortel&#8217;s VoiceAds Engine technology, our plans to continue to develop innovative platform and service offerings providing the broadest range of value-added services, mobile marketing&#8217;s significant upside growth potential, the planned launch of the new Ringspot service in Q2 2011 and other risks.  In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates or expectations change.  Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</p>
<h2><strong>Media Relations:</strong></h2>
<address><strong></strong>Christa Conte / Savannah Tikotsky<br />
Feintuch Communications<br />
(212) 808-4902 / (212) 808-4903</address>
<p><a href="mailto:christa@feintuchpr.com">christa@feintuchpr.com</a> / <a href="mailto:savannah@feintuchpr.com">savannah@feintuchpr.com</a></p>
<h2><strong>Investor Relations:</strong></h2>
<p>Livewire Mobile, Inc.<br />
Todd Donahue, CFO<br />
978-742-3167</p>
<p><a href="mailto:todd_donahue@livewiremobile.com">todd_donahue@livewiremobile.com</a></p>
<p><strong>Adfortel, B.V.</strong></p>
<address>Igor Hendriksen, CEO<br />
+31 (0)10 477 32 44</address>
<p><a href="mailto:igor@adfortel.com">igor@adfortel.com</a></p>
]]></content:encoded>
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		<title>Three UK Extends New Facebook and Twitter-friendly Music Store to More Customers</title>
		<link>http://www.livewiremobile.com/press/three-uk-extends-new-facebook-and-twitter-friendly-music-store-to-more-customers/</link>
		<comments>http://www.livewiremobile.com/press/three-uk-extends-new-facebook-and-twitter-friendly-music-store-to-more-customers/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 13:21:01 +0000</pubDate>
		<dc:creator>steven</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=514</guid>
		<description><![CDATA[New music store available for Three mobile phone customers Three UK has today extended a new Facebook and Twitter-friendly music store to more of its mobile phone customers, following the success of the service on Android-based handsets. The Three music &#8230; <a href="http://www.livewiremobile.com/press/three-uk-extends-new-facebook-and-twitter-friendly-music-store-to-more-customers/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>New music store available for Three mobile phone customers</h3>
<p>Three UK has today extended a new Facebook and Twitter-friendly music store to more of its mobile phone customers, following the success of the service on Android-based handsets.</p>
<p>The Three music store, powered by Fonestarz Media, allows people to download tracks direct to their handsets and has the option to automatically update a customer&#8217;s status on Twitter and Facebook with the latest music they have purchased.</p>
<p>The browser-based store features music from all major and leading independent record labels including Sony, Universal, Warner, EMI and Vidzone. It also comes with My Music Club, a section that provides special offers and promotions. The new music store makes it easier for customers on Three&#8217;s award-winning mobile Internet network to access the latest tracks on their handsets. Customers can access the store through Three&#8217;s mobile phone portal and clicking on the Three music store.</p>
<p>Neil Andrews, Three UK Head of Media Sales and Content services said: &#8220;Thanks to Three&#8217;s high-speed mobile Internet network, it is even easier for customers to download music tracks to their mobile phone wherever they are. The service has proven that people are keen to recommend music amongst their friends on Facebook and Twitter, giving access to a wider range of music than ever before.&#8221;</p>
<p>The music store has been available on Android handsets on the Three network since December and is delivered by Fonestarz, a part of U.S.-based Livewire Mobile, Inc. The company works extensively with Three UK, previously running a variety of related content services.  The full service is not though available for Apple OS or WP7 customers.</p>
<p>Dave Moreau, Livewire Mobile COO, said: &#8220;The new store has been extremely well received by Three UK&#8217;s Android customers. The level of sales of music tracks we are seeing shows how much smartphone customers are tuned in to browser-based portals, especially when the merchandising is right.&#8221;</p>
<p>&#8220;Three UK gives its customers one of the best mobile entertainment experiences and we&#8217;re proud to be part of that success story.&#8221;</p>
<p>Susie Lucas, Universal Head of Mobile, added: &#8220;It&#8217;s great to see Three developing the music store and launching its service on the Android Platform. This is another illustration of the demand for music in the UK market across multiple and varied channels. We will continue working hard with Three to develop innovative ways to reach and deliver music to its customers.&#8221;</p>
<p>&nbsp;</p>
<p align="center">- ends -</p>
<h2><strong>About Three UK</strong></h2>
<p>Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we&#8217;ve built the UK&#8217;s biggest high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.</p>
<h2><strong>Three facts about Three:</strong></h2>
<p>-     Three launched the UK&#8217;s first 3G high-speed mobile network offering national coverage for calls and texts, and has over 97.4% population coverage for mobile internet services.</p>
<p>-     Three has more than 6.2 million customers in the UK and the 3 Group has over 28 million worldwide.</p>
<p>-     Three is the UK market-leader for mobile broadband, and came first in the two most recent YouGov surveys of Mobile Broadband customers. The YouGov Smartphone Mobile Internet Experience Report (SMIX) and iPhone survey results also see Three rated as the best network for speed and value by Smartphone customers using mobile internet, and as the best network for the iPhone.</p>
<p><strong>For more information about Three UK, please visit </strong><a title="http://www.three.co.uk/" href="http://www.three.co.uk/"><strong>www.three.co.uk</strong></a><strong> or call the Three Media Office on 0845 6038333.</strong></p>
<h2><strong>About FoneStarz Media Group Ltd</strong></h2>
<p>FoneStarz Media Group, a subsidiary of Livewire Mobile, Inc., hosts, manages and retails music, wallpapers, animations, short-form video, personalization products, audio and editorial services across operator and OEM channels around the world. Recognised globally as a leader in the mobile content industry, FoneStarz manages these products on the portals of a number of major mobile network operators. The company&#8217;s content management system allows the dynamic selection, publishing and mobile web retailing from its portfolio of more than 140 licensed content owners.</p>
<p>FoneStarz, which works with a number of major music and media brands, was acquired by Livewire Mobile (LVWR.PK) in December 2010, making it a leading mobile entertainment powerhouse.</p>
<p>Livewire Mobile is a world leader in managed personalization and music services.  Livewire Mobile&#8217;s integrated suite of personalization services includes ringback tones, advertising ringback, ringtones, DRM-free mobile full-track music and videos, fully integrated storefronts, and other applications, as well as dedicated content and service marketing, integrated storefront management and merchandising. For more information, please visit <a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<p><em>Livewire Mobile is a registered service mark of Livewire Mobile, Inc.</em></p>
<p>Statements other than historical facts included or referred to in this Press Release are &#8220;forward-looking statements&#8221;, including forward-looking statements about our view on how much smart phone customers are tuned in to browser based portals, especially when the merchandising is right.  These statements are based on management&#8217;s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our view on how much smart phone customers are tuned in to browser based portals, especially when the merchandising is right and other risks.  In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change.  Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</p>
<h2><strong>Media Relations:</strong></h2>
<address><strong></strong>Christa Conte / Savannah Tikotsky<br />
Feintuch Communications<br />
(212) 808-4902 / (212) 808-4903</address>
<p><a href="mailto:christa@feintuchpr.com">christa@feintuchpr.com</a> / <a href="mailto:savannah@feintuchpr.com">savannah@feintuchpr.com</a></p>
<h2><strong>Investor Relations:</strong></h2>
<address>Livewire Mobile, Inc.<br />
Todd Donahue, CFO<br />
978-742-3167</address>
<p><a href="mailto:todd_donahue@livewiremobile.com">todd_donahue@livewiremobile.com</a></p>
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		<title>Livewire Mobile Acquires FoneStarz Media Group</title>
		<link>http://www.livewiremobile.com/press/livewire-mobile-acquires-fonestarz-media-group/</link>
		<comments>http://www.livewiremobile.com/press/livewire-mobile-acquires-fonestarz-media-group/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 13:19:15 +0000</pubDate>
		<dc:creator>steven</dc:creator>
		
		<guid isPermaLink="false">http://www.livewiremobile.com/?post_type=press&#038;p=512</guid>
		<description><![CDATA[Two Firms Create a Mobile Content Powerhouse Offering Expanded Mobile Personalization, Apps and Digital Music Services Livewire Mobile, Inc. (Pinksheets: LVWR), a world leader in mobile music and content, announced today that it has acquired FoneStarz Media Group Limited, an &#8230; <a href="http://www.livewiremobile.com/press/livewire-mobile-acquires-fonestarz-media-group/" class="readmore">Read article <span class="meta-nav">&#8230;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>Two Firms Create a Mobile Content Powerhouse Offering Expanded Mobile Personalization, Apps and Digital Music Services</h3>
<p>Livewire Mobile, Inc. (Pinksheets: LVWR), a world leader in mobile music and content, announced today that it has acquired FoneStarz Media Group Limited, an award-winning mobile digital storefront and mobile content supplier currently working with many of the world&#8217;s largest telecom and media brands.</p>
<p>The combination of the two companies creates a mobile content powerhouse with a broad content-offering that includes application distribution, ringback, full-track music, video, advertising, ringtones, images and games. Furthermore, the acquisition expands Livewire Mobile&#8217;s market reach to more than 400 million subscribers at over 40 mobile operators in nearly 30 countries, providing one of the most comprehensive one-stop digital content solutions for carriers, handset manufacturers and other media companies entering the mobile content market.</p>
<p>Based in Cambridgeshire, United Kingdom, FoneStarz has a successful track record of retailing mobile entertainment content for mobile network operators. It manages cutting edge digital content services, from its proprietary merchandising and delivery platform for 11 mobile operators in eight countries around the world.</p>
<p>FoneStarz services are currently deployed with premier operators including Vodafone, Hutchison 3 and O2 in countries including the U.K., Ireland, Denmark, Sweden, Austria, New Zealand, South Africa and Egypt. It works with a number of other Tier 1 and 2 operators and has content aggregation agreements with handset manufacturers including Nokia, Sony Ericsson, Samsung and LG, and content licenses with more than 140 media companies, including Disney, Playboy, Turner, American Greetings and Manchester United.</p>
<p>Livewire Mobile plans to incorporate the FoneStarz platform into its Infuse<sup>TM</sup> integrated storefront solution for mobile operators, as well as its recently launched Mediadrome<sup>TM</sup>direct-to-consumer music service.</p>
<p>Together, the companies bring extensive global experience and market-leading technical infrastructures, providing a platform for rapid strategic growth in new and existing territories and positioning them alongside firms such as Motricity, RealNetworks and Zed in the fast-growing mobile <a name="_GoBack"></a>content market. The management team is headed up by Matthew Stecker, CEO, Livewire Mobile and Dave Moreau, CEO and founder of FoneStarz, who will become COO of the combined company. They intend to grow the combined business by exploiting its product set and extending services across six continents.</p>
<p>&#8220;As we stated earlier this year, we refocused our company resources toward providing our global partners and customers with an innovative suite of products and end-to-end services,&#8221; said Mr. Stecker. &#8220;Now, with this combination of two complementary companies, we are creating an even stronger organization with a broadened product suite, improved service and support worldwide and increased cross-selling opportunities to an expanded customer base.&#8221;</p>
<p>Mr. Moreau added: &#8220;We spent some time looking for a partner that offered a strategic fit in terms of product roadmap and territorial expansion. Scale is vital in this fast moving, global market and we believe Livewire Mobile and FoneStarz together will be able to provide a preeminent digital solution for mobile network operators, handset manufacturers and media businesses.&#8221;</p>
<p>Additional details about the terms of the acquisition can be found on the Pink Sheets News and Disclosure Service at <a href="http://www.otcmarkets.com/">www.otcmarkets.com</a>.</p>
<h2><strong>About FoneStarz Media Group</strong></h2>
<p>FoneStarz powers the mobile content experience for Operators, OEMs and branded media partners around the world. Its managed portal services deliver results, improving the customer experience and delivering mobile entertainment products available to more than 4,000 different handsets. Automated device detection, optimized content delivery, application and widget development and real-time analytics are all combined with a retailing ethos that drives the company.</p>
<h2><strong>About Livewire Mobile</strong></h2>
<p>Livewire Mobile (Pinksheets: LVWR) is a world leader in managed personalization and music services. Livewire Mobile&#8217;s integrated suite of personalization services includes ringback tones, advertising ringback, ringtones, DRM-free mobile full-track music and videos, fully integrated storefronts, and other applications, as well as dedicated content and service marketing, integrated storefront management and merchandising. For more information, please visit <a href="http://www.livewiremobile.com/">www.livewiremobile.com</a>.</p>
<p>Livewire Mobile is a registered service mark and Infuse and Mediadrome are trademarks of Livewire Mobile, Inc. Other trademarks are the property of their respective owners.</p>
<p>Statements other than historical facts included or referred to in this Press Release are &#8220;forward-looking statements&#8221;, including forward-looking statements about our plans to incorporate the FoneStarz platform into our Infuse<sup>TM</sup> integrated storefront solution for mobile operators, as well as our recently launched Mediadrome<sup>TM </sup>direct-to-consumer music service, our intention to grow the combined business by exploiting its product set and extending services across six continents, the refocus of our company resources toward providing our global partners and customers with an innovative suite of products and end-to-end services, increased cross-selling opportunities to an expanded customer base from our acquisition of Fonestarz, that Dave Moreau will become COO of the combined company, and our belief that Livewire Mobile and FoneStarz together will be able to provide a preeminent digital solution for mobile network operators, handset manufacturers and media businesses. These statements are based on management&#8217;s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our plans to incorporate the FoneStarz platform into our Infuse<sup>TM</sup> integrated storefront solution for mobile operators, as well as our recently launched Mediadrome<sup>TM </sup>direct-to-consumer music service, our intention to grow the combined business by exploiting its product set and extending services across six continents,  the refocus of our company resources toward providing our global partners and customers with an innovative suite of products and end-to-end services, increased cross-selling opportunities to an expanded customer base from our acquisition of Fonestarz, that Dave Moreau will become COO of the combined company, and our belief that Livewire Mobile and FoneStarz together will be able to provide a preeminent digital solution for mobile network operators, handset manufacturers and media businesses and other risks. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.</p>
<h2><strong>North American Media Relations:</strong></h2>
<address><strong></strong>Christa Conte / Savannah Tikotsky<br />
Feintuch Communications<br />
(212) 808-4902 / (212) 808-4903</address>
<p><a href="mailto:christa@feintuchpr.com">christa@feintuchpr.com</a> / <a href="mailto:savannah@feintuchpr.com">savannah@feintuchpr.com</a></p>
<h2><strong>European Media Relations :</strong></h2>
<address>Leanne Tritton / Seamus O&#8217;Keeffe<br />
INGMedia<br />
+44 (0) 20 7392 1990 / +44 (0) 20 7392 1987</address>
<p><a href="mailto:Leanne@ing-media.com">Leanne@ing-media.com</a> / <a href="mailto:Seamus@ing-media.com">Seamus@ing-media.com</a></p>
<h2><strong>Investor Relations:</strong></h2>
<address>Livewire Mobile, Inc.<br />
Todd Donahue, CFO<br />
978-742-3167</address>
<p><a href="mailto:todd_donahue@livewiremobile.com">todd_donahue@livewiremobile.com</a></p>
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