The growing success of ringbacks has proved that subscribers yearn for differentiation and personalization. LiveWire Mobile offers a comprehensive suite of ringback services that have a broad appeal across the full spectrum of subscribers—from mobile professionals and fashionistas to techies and business users. And your ringback subscribers have access through multiple storefront options—including Web, WAP, IVR and SMS—to high-value personalization features.
Consumer Ringback—Empowering millions of mobile identities.
Our Consumer Ringback gives subscribers the power to select world-class original recordings of music, sounds and voices for callers to hear in place of the conventional ringback. So they can create a unique mobile identity and enjoy a one-of-a-kind mobile experience—while you establish a whole new source of revenue. Download PDF 
Advertising Ringback—Turn subscriber calls into advertising revenue.
This breakthrough ringback service turns our market-leading Consumer Ringback service into a targeted advertising medium. It unites advertisers’ never-ending desire to cut through the clutter with your need to develop new sources of recurring revenue. And it rewards your subscribers with incentives like free minutes or product discounts. Download PDF
Ringback Content Station—Keep subscriber content fresh and drive content sales.
Ringback Content Station enables your ringback customers to subscribe to a channel of pre-selected content grouped by musical genre, artist, trend or even based on subscriber demographics. Each time a friend or family member calls, it serves up a different, personalized tune from the playlist. Download PDF
Off Portal Ringback—Use third-party content to build service demand.
Off-Portal Ringback is a dynamic selling channel that extends your reach beyond your own portal and opens up the market by allowing the mobile content community to sell ringbacks directly to the mass market—attracting those beyond your subscriber base. Maximizing operator revenues from mobile content services requires a rich ecosystem of content, brands and third-party services. Download PDF
One source for an integrated, personalized storefront.
LiveWire Mobile is a proven innovator in delivering mobile personalization services. By combining a range of music and video services into an integrated storefront, subscribers can easily shop for their favorite content. We can also deliver bundling, cross-sell and up-sell services to help you reach your full revenue potential.